Privacy Policy

Amelie Colette Boutique – Privacy Policy

1) INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS

1.1 We value your trust and privacy. This Privacy Policy explains how Amelie Colette Boutique collects, uses, and safeguards your personal information when you visit or make a purchase on our website. “Personal data” refers to information that can be used to identify you individually.

1.2 The data controller for this website is Amelie Colette Boutique. As the controller, we determine how and why your personal data is processed.

1.3 For your protection, our website uses SSL/TLS encryption to secure the transmission of personal and confidential information (such as order details or contact inquiries). You can recognize secure connections by the “https://” prefix and the padlock icon in your browser.

2) INFORMATION WE COLLECT WHEN YOU VISIT OUR SITE

When browsing without registering or submitting information, we may automatically collect “log data” necessary to deliver the website securely and efficiently, including:

  • Pages visited

  • Date and time of access

  • Amount of data transferred

  • Referring website or link

  • Browser and operating system used

  • IP address (in anonymized form where possible)

This data helps us maintain website functionality, security, and performance.

3) COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar technologies to:

  • Enhance your shopping experience

  • Save your cart and login details

  • Analyze site usage and performance

  • Deliver personalized marketing and advertising

Types of cookies:

  • Session cookies: Temporary, deleted after you close your browser

  • Persistent cookies: Remain stored until expiry or manual deletion

  • Third-party cookies: May be placed by advertising or analytics partners

You can adjust your browser settings to manage or block cookies. However, disabling cookies may limit certain features of the site.

4) CONTACTING US

When you contact us (e.g., via email or form), we collect your details (such as name, email, and order reference if provided) to respond to your inquiry. We retain this information only as long as necessary to address your request unless legal obligations require longer retention.

5) CUSTOMER ACCOUNTS & ORDER PROCESSING

When creating an account or placing an order, we collect personal data including name, email, shipping/billing address, and payment details. This information is used to:

  • Process and deliver your order

  • Communicate updates (order confirmations, shipping updates, etc.)

  • Support returns and refunds

We store order information in compliance with tax, accounting, and legal record-keeping requirements.

6) MARKETING & COMMUNICATIONS

6.1 Newsletter Subscriptions
If you subscribe to our newsletter, we use your email address to send product updates, offers, and news. You can unsubscribe at any time via the link included in each newsletter.

6.2 Customer Emails
If you provide your email during a purchase, we may send you information about products or services similar to your order. You may opt out anytime at no cost.

6.3 Personalized Advertising
We may use browsing and purchase data to display personalized product recommendations and ads. In some cases, third-party partners (e.g., Google, Meta/Facebook) may place tracking technologies (cookies/pixels) to help us serve interest-based ads.

7) DISCLOSURE OF DATA TO THIRD PARTIES

We may share your personal data with:

  • Payment processors (e.g., PayPal, Stripe)

  • Shipping carriers (to deliver your order)

  • Technology providers (hosting, analytics, marketing platforms)

These parties are contractually obligated to use your data only to perform services on our behalf and to maintain confidentiality.

We never sell your personal data.

8) RETENTION OF PERSONAL DATA

We keep personal data only as long as necessary:

  • Order and account details: retained for tax and accounting compliance

  • Contact requests: deleted once resolved, unless legal obligations apply

  • Marketing data: retained until you unsubscribe or request deletion

9) YOUR PRIVACY RIGHTS

Depending on your location, you may have rights regarding your personal data:

  • Access – Request a copy of the personal data we hold about you

  • Correction – Request corrections to inaccurate or incomplete data

  • Deletion – Request deletion of personal data (subject to legal retention requirements)

  • Opt-Out of Marketing – Stop receiving promotional emails by clicking unsubscribe or contacting us

  • Data Portability – Request a copy of your data in a portable format (where applicable)

If you are a California resident, you also have rights under the California Consumer Privacy Act (CCPA/CPRA), including:

  • Right to know what personal data we collect and how it’s used

  • Right to request deletion of your data

  • Right to opt out of “sale” or “sharing” of personal data for advertising purposes

  • Right to non-discrimination for exercising privacy rights

You can exercise these rights by contacting us at:
📧 support@ameliecolette-boutique.com

10) BEHAVIORAL ADVERTISING & REMARKETING

  • Facebook/Meta Pixel – Used to measure and improve the effectiveness of ads. Data collected is anonymous to us but may be linked by Meta under its privacy policy.

  • Google Ads Remarketing – Allows us to display ads to visitors on Google or partner sites after visiting our store. You can manage ad preferences in your Google account.

You can manage or disable ad personalization through your browser settings or opt-out tools provided by Google Ads Settings and Facebook Ad Preferences.

11) DATA SECURITY

We take appropriate administrative, technical, and physical security measures to protect your personal data against unauthorized access, loss, misuse, or alteration.

12) CHILDREN’S PRIVACY

Our website is not directed to individuals under the age of 13. We do not knowingly collect personal data from children. If we become aware that data has been collected from a child, we will delete it promptly.

13) CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in practices, laws, or technology. Updates will be posted on this page with a revised “Last Updated” date. Continued use of the site after changes indicates acceptance of the updated policy.

14) CONTACT INFORMATION

For questions or to exercise your rights under this Privacy Policy, please contact us:
📧 support@ameliecolette-boutique.com